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* Mission Statement: determine to develop progressively and superiorly, and aim to spread the human-oriented and cultural management strategy.
* Enterprise Spirit: work as a team, progress beyond oneself
* Management Concept: efficiency as base, talent as capital, market as lead, reputation as life
* Management Goal: responsible, goal-oriented, team-spirit, and efficient
* Staff Standard: entrepreneur mind-set, responsible, professional, and loyal 
* Basic Belief: no pay no gain, sincerity gains good faith, self-initiation causes innovation, determination leads success,
* Company Aim: to create a promising enterprise and train more talented entrepreneurs